Hungry customers don’t want to wait in long lines to pay their bill. Restaurants are coming up with ways so they don’t have to.
Credit Suisse analyst Karen Holthouse says 2014 is on track to be “the year of the app,” as more restaurants test or launch mobile payment and ordering options. Although they all won’t benefit to the same degree, she says they all risk losing millennial customers if they fail to invest in a digital strategy.
Starbucks is an early leader. Its customers can use the Starbucks smartphone app to pay for orders, and leave a tip for their barista, at all of its U.S. locations. The coffee chain says more than 14 percent of all U.S. purchases are made using a mobile device.
Why does that matter? Starbucks executives say customers who sign up for the app tend to visit more often. Associated Press
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