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AAA  Feb. 14, 2014
Valentine’s dollars
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Love it or hate it, Valentine’s Day is a holiday that investors should keep an eye on.

Although it’s not universally celebrated – the National Retail Federation estimates that 54 percent of Americans will participate this year – total spending is expected to reach $17.3 billion. That’s an average of almost $134 per person on flowers, candy, cards, jewelry, dinner, and more.

The biggest gift categories are candy and flowers, but other types of companies may enjoy a bit of a benefit as well. Particularly if you think broadly and include companies like Pfizer, the maker of Viagra, and Church & Dwight, the consumer products company whose brand portfolio includes Trojan condoms, among others including, Arm & Hammer, Nair and Oxi Clean.

Associated Press
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