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Morningstar® Investment Profile™

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Google, Inc. GOOG

Key Stats

Morningstar Style Box		Large Growth
Industry		Internet Content & Information
Sector		Technology
Stock Type		Aggressive Growth

Valuation more	05-23-13

Growth more	12-31-12

Profitability more	03-31-13

	Stock	Industry	S&P 500
ROA %	12.9	11.8	8.2
ROE %	16.3	16.1	20.4
Net Margin %	20.9	20.9	13.2
Asset Turnover	0.6	0.6	0.8
Fin Leverage	1.3	1.5	9.7
Sales/Employee $Thousands	992.7	---	---

Stock uses trailing 12 months. Industry and S&P 500 use fiscal year-end.

Earnings Trends more	03-31-13


Historical years use fiscal year-end.

Fund Ownership more

	% Shares Held	% Fund Assets	Star Rating
Fidelity Contrafund	1.82	4.58
Vanguard Total Stock Mkt Idx	0.96	1.05
PowerShares QQQ	0.88	5.65
Vanguard US Total Market Shares (AU) ETF	1.00	1.00
SPDR S&P 500	0.73	1.40

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